NerdNumbers

Capsule CRM

Our Pick

CRM

Simple, affordable CRM that helps accounting firms manage contacts and track leads.

Overview

Capsule CRM is a refreshingly simple CRM that does what most accounting firms actually need: manage contacts, track opportunities, and keep notes on client relationships. It does not try to be Salesforce, and that is precisely its appeal.

The integration with Xero is particularly useful, automatically syncing contacts and giving you visibility into the financial relationship alongside your CRM data. The pipeline management helps firms that are actively growing and need to track new business conversations.

For firms that have outgrown spreadsheets for contact management but do not need (or want) an enterprise CRM, Capsule hits the sweet spot.

Best for

Firms wanting a dedicated CRM without the complexity of enterprise solutions

Key Features

Contact management with custom fields
Sales pipeline and opportunity tracking
Task management and reminders
Email integration and tracking
Xero integration for contact syncing
Custom reporting and analytics
Mobile app for on-the-go access
Team collaboration and permissions

Pros & Cons

What We Like

  • Simple to set up and use immediately
  • Excellent Xero integration
  • Affordable pricing for small to mid-size firms
  • Clean interface without enterprise bloat
  • Good mobile app

Watch Out For

  • Limited automation compared to enterprise CRMs
  • Reporting is basic compared to Salesforce or HubSpot
  • May outgrow if your firm scales significantly
  • Marketing automation features are minimal

Pricing

Free for up to 250 contacts. Paid plans from £14/user/month.

Key Integrations

XeroQuickBooks OnlineGoogle WorkspaceMicrosoft 365ZapierMailchimp

Our Verdict

Capsule CRM is our recommendation for accounting firms that need a proper CRM without the complexity. The Xero integration, sensible pricing, and clean interface make it the best fit for most practices. Start with the free tier to see if it works for you.

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Capsule CRM Review for Accounting Firms | NerdNumbers | NerdNumbers