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Make

Automation & Integration

More powerful and affordable automation for complex workflows.

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Overview

Make (formerly Integromat) is Zapier's more powerful cousin. The visual workflow builder lets you create complex, branching automations that would be difficult or impossible in Zapier. And the pricing is significantly better for high-volume usage.

The trade-off is a steeper learning curve. Make is more powerful but less approachable. For firms with someone technically inclined on the team (or working with a consultant like us), Make can handle automations that Zapier cannot.

Best for

Firms wanting complex, multi-step automations

Key Features

Visual workflow builder with branching logic
Complex data transformations
Error handling with alternative paths
Better pricing for high-volume automation
Webhook support for real-time triggers
Data store for persistent automation state

Pros & Cons

What We Like

  • More powerful than Zapier for complex workflows
  • Significantly cheaper at high volumes
  • Visual builder makes complex logic easier to understand
  • Better data transformation capabilities

Watch Out For

  • Steeper learning curve than Zapier
  • Smaller integration library
  • Less community support and fewer templates
  • Requires more technical confidence

Pricing

Free tier with 1,000 operations/month. Paid plans from $10.59/month for 10,000 operations.

Our Verdict

Choose Make over Zapier if you need complex automations, high volumes, or tighter budget control. For simple automations, Zapier is easier to get started with.

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Other Automation & Integration Tools

Zapier

Our Pick

Connect your tools and automate workflows with no code required.

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Make Review for Accounting Firms | NerdNumbers