A practical comparison of the two leading proposal platforms for UK accounting firms, covering features, pricing, and clear recommendations for different practice types.
Proposals, engagement letters, and payment collection in one streamlined tool.
Best for: Firms wanting to streamline proposals and get paid faster
Pricing: From $99/month. Volume pricing available for larger firms.
Accountant-specific proposal and pricing software that standardises your fee conversations.
Best for: Firms wanting to standardise pricing and proposals specifically for accounting services
Pricing: Contact GoProposal for current pricing. Typically per-user monthly subscription.
How Ignition and GoProposal compare across the features that matter most for accounting proposals and client onboarding.
| Feature | Ignition | GoProposal |
|---|---|---|
| Proposal Templates | Customisable templates with branding and multi-service options | Pre-built accounting-specific templates ready out of the box |
| Digital Signing | Built-in e-signature for engagement letters and proposals | Digital engagement letter signing included |
| Payment Collection | Automatic direct debit collection on agreed schedules | No built-in payment collection |
| Pricing Database | Basic pricing tools within proposal builder | Comprehensive pre-built pricing database for accounting services |
| Engagement Letters | Professional engagement letters with digital signing | Engagement letters with compliance-ready templates |
| Client Portal | Client-facing proposal acceptance and onboarding portal | Client-facing proposal portal for reviewing and accepting |
| Integration Ecosystem | Xero, QBO, Karbon, Zapier, and growing marketplace | Sage, Xero, QBO with stronger Sage integration |
| Recurring Billing | Automated recurring invoicing and payment collection | No native recurring billing or payment automation |
| Reporting | Revenue forecasting, pipeline tracking, and proposal analytics | Proposal win rates and average fee reporting |
| Accountant-Specific Pricing | General pricing tools adaptable to any service | Purpose-built pricing for bookkeeping, tax, payroll, and year-end |
The right choice depends on your firm's priorities and existing tool stack. Here is our recommendation for each scenario.
Ignition
Ignition is the stronger all-round choice for most UK accounting firms. The combination of proposals, engagement letters, and automatic payment collection in a single workflow means fewer tools, faster onboarding, and dramatically better cash flow. If you are choosing fresh, start here.
GoProposal
If your biggest challenge is inconsistent pricing across partners or managers, GoProposal solves that problem better than anything else. The pre-built accounting pricing database helps everyone in the firm quote consistently, and the service packaging prompts ensure nothing gets missed.
GoProposal
Firms already invested in Sage products will find GoProposal integrates more naturally into their existing workflows. The Sage ownership means tighter data sharing and a more cohesive experience across your practice tools.
Book a free discovery call and we will help you choose the right proposal and engagement workflow for your practice.
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